Friday Architects was selected to work together with the Reading Terminal Market Corporation to develop a masterplan for renovations and improvements to the east end and basement of the famed Reading Terminal Market.
The goals of the project were to create more retail space (additional revenue stream), improve the customer experience by adding new toilet rooms and consolidate the management functions into a central administration area. The total square footage involved totaled approximately 25,000 square feet.
The plan developed created valuable additional retail space by “re-aligning” the meandering Avenue D aisle and by relocating much of the cold storage to the basement. These two moves freed space for new vendors and allowed for a large portion of the floor area to be allocated for new toilet rooms. The plan conceived allowed phasing for much of the work, so that new toilet rooms were constructed and operational prior to the old being demolished.